DOCTORS CHOICE - PHYSICIAN AND HIS SOURCES OF INFORMATION ABOUT DRUGS

被引:46
作者
BAUER, RA
WORTZEL, LH
机构
[1] HARVARD UNIV,GRAD SCH BUSINESS ADM,BOSTON,MA
[2] BOSTON UNIV,BOSTON,MA
关键词
D O I
10.2307/3149433
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:40 / 47
页数:8
相关论文
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