THE DYNAMICS OF BRAND LOYALTY - A MARKOVIAN APPROACH

被引：40

作者：

HARARY, F

LIPSTEIN, B

机构：

来源：

关键词：

D O I：

10.1287/opre.10.1.19

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：19 / 40

页数：22

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