SERVICE POSITIONING THROUGH STRUCTURAL-CHANGE

被引：351

作者：

SHOSTACK, GL

机构：

来源：

关键词：

D O I：

10.2307/1251142

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：34 / 43

页数：10

共 27 条

[1]

BATESON JE, 1977, 77115 MARK SCI I REP

[2]

BATESON JEG, 1985, SERVICE ENCOUNTER

[3]

Berry LL., 1983, EMERGING PERSPECTIVE, P25, DOI DOI 10.1177/009207038501300332

[4]

Blackman B. A., 1985, SERVICE ENCOUNTER

[5]

Bowen D. E., 1985, SERVICE ENCOUNTER, P124

[6]

CHASE RB, 1978, HARVARD BUS REV, V56, P137

[7]

Deming W. E, 1982, QUALITY PRODUCTIVITY

[8]

Fox J. M., 1982, SOFTWARE ITS DEV

[9]

HESKETT JL, 1986, MANAGING SERVICE EC, P45

[10]

Holloway C. A., 1979, DECISION MAKING UNCE