ASSESSING ATTRIBUTE IMPORTANCE - A COMPARISON OF 6 METHODS

被引：114

作者：

JACCARD, J ^{[1
]}

BRINBERG, D ^{[1
]}

ACKERMAN, LJ ^{[1
]}

机构：

[1] SUNY ALBANY,DEPT MKT,ALBANY,NY 12222

来源：

关键词：

D O I：

10.1086/208530

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：463 / 468

页数：6

共 22 条

[1] DANES JE, 1980, ADV CONSUMER RES, V7, P561
[2] FISHBEIN M, 1972, J APPL SOC PSYCHOL, V2, P219
[3] FISHBEIN M, 1975, BELIEFS ATTITUDES IN
[4] Green P. E., 1973, MULTIATTRIBUTE DECIS
[5] GREEN PE, 1978, J CONSUMER RES, V5, P317
[6] ATTRIBUTE IMPORTANCE - CONTRASTING MEASUREMENTS
HEELER, RM
OKECHUKU, C
REID, S
[J]. JOURNAL OF MARKETING RESEARCH, 1979, 16 (01) : 60 - 63
[7] JACCARD J, 1979, J PERS SOC PSYCHOL, V37, P1239
[8] JACCARD J, 1986, PERSPECTIVES METHODO
[9] JACCARD J, 1983, NONPROFIT MARKETING
[10] PERSPECTIVES ON A CONSUMER INFORMATION-PROCESSING RESEARCH-PROGRAM
JACOBY, J
[J]. COMMUNICATION RESEARCH, 1975, 2 (03) : 203 - 215