STROOP-LIKE EFFECTS FOR MONKEYS AND HUMANS - PROCESSING SPEED OR STRENGTH OF ASSOCIATION

Stroop-like effects have been found using a variety of paradigms and subject groups. In the present investigation, 6 rhesus monkeys (Macaca mulatta) and 28 humans exhibited Stroop-like interference and facilitation in a relative-numerousness task. Monkeys, like humans, processed the meanings of the numerical symbols automatically-despite the fact that these meanings were irrelevant to task performance. These data also afforded direct comparison of interpretations of the Stroop effect in terms of processing speed versus association strength. These findings were consistent with parallel-processing models of Stroop-like interference proposed elsewhere, but not with processing-speed accounts posited frequently to explain the effect.