MARKETING-MANAGEMENT AND TOURISM

Tourism services are generally provided by various business and government organizations. To the greatest extent, they provide services to the traveling public. The marketing and management of these services exchanges are the thrust of this paper. This paper focuses on the management and information analysis tasks of these organizations within a marketing context. An overview of the fit with management literature philosophies is provided at the macro-level, while at the micro-level the paper pursues marketing science and marketing research contexts for tourism research. The service encounter, its conduct, direction, and information needs are emphasized. © 1991.