A CUSTOMER-ORIENTED APPROACH FOR DETERMINING MARKET STRUCTURES

被引：113

作者：

SRIVASTAVA, RK ^{[1
]}

ALPERT, MI ^{[1
]}

SHOCKER, AD ^{[1
]}

机构：

[1] VANDERBILT UNIV,NASHVILLE,TN 37240

来源：

JOURNAL OF MARKETING | 1984年 / 48卷 / 02期

关键词：

D O I：

10.2307/1251212

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：32 / 45

页数：14

共 29 条

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