FURTHER REFLECTIONS ON THE PUBLIC IMAGE OF COUNSELING PSYCHOLOGY

It has recently been argued that the field of psychology suffers from an “image problem,” limiting its impact as a science and a means of advancing human welfare (Benjamin, 1986). Although there are limited data addressing counseling psychology ’s public image, it is likely that the public generally lacks a clear understanding and appreciation of the specialty’s unique contributions. This article explores six potential barriers to an effective public image of counseling psychology; reviews several remedial strategies; and advocates the development of a vigorous, centrally coordinated public image agenda to enhance the profession’s future viability and societal impact. © 1990, Sage Publications. All rights reserved.