PERCEIVED BELIEVABILITY OF RESEARCH RESULTS INFORMATION IN ADVERTISING

被引：46

作者：

BELTRAMINI, RF ^{[1
]}

EVANS, KR ^{[1
]}

机构：

[1] ARIZONA STATE UNIV,MKT,TEMPE,AZ 85287

来源：

关键词：

D O I：

10.1080/00913367.1985.10672953

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：18 / &

共 45 条

ANDERSON, RE ;

JOLSON, MA .

[2]

Beltrami R.F., 1982, CURRENT ISSUES RES A, P39

[3]

Beltramini R. F., 1982, P SW MARKETING ASS, P1

[4] INFORMATIONAL AND NORMATIVE SOCIAL INFLUENCE IN BUYER BEHAVIOR [J].

BURNKRANT, RE ;

COUSINEAU, A .

CALDER, BJ ;

INSKO, CA ;

YANDELL, B .

[6]

CAPLES J, 1982, DIRECT MARKETING SEP, P101

[7]

CONEY K, UNPUB P AM MARKETING

COX, EP .

[9]

Earl R. L., 1980, J ADVERTISING, V9, P36, DOI [10.1080/00913367.1980.10673329, DOI 10.1080/00913367.1980.10673329]

[10]

ETZEL MJ, 1976, J CONSUMER AFFAIRS, V9, P36