共 21 条
- [1] ANDERSON RJ, 1963, J MARKETING RES, V10, P38
- [2] ANDREASEN AR, 1976, P C CONDUCTED MARKET, P11
- [3] BROCK LA, 1974, SALES MANAGEMENT, V113, P48
- [5] ENGEL JF, 1978, CONSUMER BEHAVIOR
- [6] FENVESSY SJ, 1972, SALES MANAGEMENT, V108, P34
- [7] Festinger L., 1957, THEORY COGNITIVE DIS
- [8] GILLY MC, 1979, THESIS U HOUSTON HOU
- [9] GUZZO RA, 1980, AM PSYCHOL ASS MONTR
- [10] HOWARD JA, 1969, THEORY BUYER BEHAVIO