POST-PURCHASE CONSUMER PROCESSES AND THE COMPLAINING CONSUMER

被引:130
作者
GILLY, MC [1 ]
GELB, BD [1 ]
机构
[1] UNIV HOUSTON,DEPT MKT,HOUSTON,TX 77004
关键词
D O I
10.1086/208927
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:323 / 328
页数:6
相关论文
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