EFFECTS OF RELATIONSHIP MARKETING ON SATISFACTION, RETENTION, AND PRICES IN THE LIFE-INSURANCE INDUSTRY

[1] Berry LL., 1983, EMERGING PERSPECTIVE, P25, DOI DOI 10.1177/009207038501300332

[2] COOPER MN, 1987, UNPUB CONFUSION EXCE

[3] CROSBY LA, 1984, CONSUMER ATTITUDES W, P52

[4] GRONROOS C, 1986, UNPUB DEV SERVICE QU, P4

[5] HAKANSSON H, 1982, INT MARKETING PURCHA, P10

[6] JACKSON BB, 1985, WINNING KEEPING IND, P65

[7] JOHNSTONOCONNOR EJ, 1984, PERSONAL SELLING THE, P205

[8] Joreskog KG, 1984, ANAL LINEAR STRUCTUR

[9] Lehtinen J., 1985, QUALITY ORIENTED SER, P50

[10] Liechty M.G., 1979, ED C P, V44, P509

[1] Berry LL., 1983, EMERGING PERSPECTIVE, P25, DOI DOI 10.1177/009207038501300332

[2] COOPER MN, 1987, UNPUB CONFUSION EXCE

[3] CROSBY LA, 1984, CONSUMER ATTITUDES W, P52

[4] GRONROOS C, 1986, UNPUB DEV SERVICE QU, P4

[5] HAKANSSON H, 1982, INT MARKETING PURCHA, P10

[6] JACKSON BB, 1985, WINNING KEEPING IND, P65

[7] JOHNSTONOCONNOR EJ, 1984, PERSONAL SELLING THE, P205

[8] Joreskog KG, 1984, ANAL LINEAR STRUCTUR

[9] Lehtinen J., 1985, QUALITY ORIENTED SER, P50

[10] Liechty M.G., 1979, ED C P, V44, P509