ANOTHER LOOK AT NEW LOOK-1

New Look 1 was not initially about the unconscious. It was the new mentalism on its way to becoming the Cognitive Revolution. Its subsequent concern with "unconscious defense mechanisms," although useful, was not its main theoretical thrust. Its principal questions have always been how and where selective processes operate in perception. Obviously, many such processes are unconscious, for consciously guided attention and search become automatized easily in use. And they are fairly flexible as well. So how smart is "the unconscious"? Not very, but a big help anyway.