PHYSICAL ATTRACTIVENESS OF THE CELEBRITY ENDORSER - A SOCIAL ADAPTATION PERSPECTIVE

被引：619

作者：

KAHLE, LR

HOMER, PM

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1985年 / 11卷 / 04期

关键词：

D O I：

10.1086/209029

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：954 / 961

页数：8

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