The impurity behavior and the remote radiative cooling have been studied in the JT-60U divertor discharges with high power NB heating. NB at a power level of 20 MW was injected for 2 s, and no carbon bloom has been observed. For the first time, the measurement and the calculation for the carbon influx from the divertor plates are compared quantitatively. The carbon generation mechanism can be explained by the sputtering with deuterium (physical sputtering), oxygen and carbon. It is found that the contribution of the chemical sputtering with deuterium is small and that of the sputtering with oxygen is important. Remote radiative cooling can reduce the heat flux onto divertor plates. The dependence of the radiative cooling power on the electron density and the safety factor is presented. The favorable operation regime for discharges with high power auxiliary heating is discussed based on the experimental results.