AFTER THE NEW WEARS OFF - THE TEMPORAL CONTEXT OF PRODUCT INVOLVEMENT

被引：317

作者：

RICHINS, ML

BLOCH, PH

机构：

来源：

关键词：

D O I：

10.1086/209067

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：280 / 285

页数：6

共 15 条

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[5]

HUPFER NT, 1971, 2ND P ANN C ASS CONS, P262

[6]

KAPFERER JN, 1985, ADV CONSUM RES, V12, P290

[7]

Lastovicka J. L., 1979, ATTITUDE RES PLAYS H, P53

[8]

Lastovicka J.L., 1979, ADV CONSUMER RES, V6, P174

[9] MEASURING CONSUMER INVOLVEMENT PROFILES [J].

LAURENT, G ;

KAPFERER, JN .

MENASCO, MB ;

HAWKINS, DI .