UNIT PRICING 10 YEARS LATER - A REPLICATION

被引：21

作者：

AAKER, DA ^{[1
]}

FORD, GT ^{[1
]}

机构：

[1] UNIV MARYLAND,COLLEGE PK,MD 20742

来源：

关键词：

D O I：

10.2307/3203433

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：118 / 122

页数：5

共 13 条

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[2]

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[4]

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[5]

ISAKSON HR, 1972, J MARKETING RES, V10, P277

[6]

LAMONT LM, 1971, 1971 COMB P SPRING F, P653

[7]

McCuLLOUGH T. D., 1971, Search Agriculture, (Agricultural Economics No. 2), V1, P1

[8]

MCELROY BF, 1979, J RETAILING, V3, P44

[9]

MILLER JA, 1978, 78115 MARK SCI I REP

[10] WHAT ARE BENEFITS OF UNIT PRICING [J].

MONROE, KB ;

LAPLACA, PJ .