THE BIRTH OF A GREEN GENERATION - GENERATIONAL DYNAMICS OF RESOURCE CONSUMPTION PATTERNS

The article discusses a generational perspective on changes in lifestyle and consumption patterns that complement more-traditional approaches of heterogeneity and path dependency of human behavior. An application is given, in developing a model of cohort and gender-specific diffusion of technological artifacts, applied to the case of car ownership in Germany. The article concludes with a number of research questions to address the complexities of changes in human behavior from an interdisciplinary perspective.