DETERMINISTIC AND STOCHASTIC OPTIMIZATION OF A DYNAMIC ADVERTISING MODEL

被引：128

作者：

SETHI, SP

机构：

来源：

关键词：

D O I：

10.1002/oca.4660040207

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

引用

页码：179 / 184

页数：6

共 11 条

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[4]

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[5]

Gihman II, 1972, STOCHASTIC DIFFERENT

[6]

GOULD JP, 1970, MICROECONOMIC F EMPL, P338

[7]

SCHONER B, 1975, MARKETING RES

[8]

Sethi S. P., 1981, OPTIMAL CONTROL THEO

[9] DYNAMIC OPTIMAL-CONTROL MODELS IN ADVERTISING - SURVEY [J].

SETHI, SP .

[10] OPTIMAL CONTROL OF VIDALE-WOLFE ADVERTISING MODEL [J].

SETHI, SP .