CHILDRENS REACTIONS TO TELEVISION ADVERTISING - EXPERIMENTAL APPROACH

被引：38

作者：

GOLDBERG, ME ^{[1
]}

GORN, GJ ^{[1
]}

机构：

[1] MCGILL UNIV,MONTREAL,QUEBEC,CANADA

来源：

关键词：

D O I：

10.1086/208593

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：69 / 75

页数：7

共 24 条

[1]

[Anonymous], 1971, STAT PRINCIPLES EXPT

[2] MOTIVATIONAL DETERMINANTS OF RISK-TAKING BEHAVIOR [J].

ATKINSON, JW .

[3]

Atkinson JW., 1964, INTRO MOTIVATION, DOI DOI 10.1007/s00431-012-1719-3

[4]

Bechtel R., 1972, TELEVISION SOCIAL BE, V4, P274

[5] INFLUENCING ROLE OF CHILD IN FAMILY DECISION MAKING [J].

BEREY, LA ;

POLLAY, RW .

[6]

Crabbe J.M., 1973, EARLY WINDOW EFFECTS

[7] THE STUDY OF PERSISTENCE [J].

FEATHER, NT .

FEATHER, NT .

FEATHER, NT .

JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1961, 63 (03) :552-&

[10]

FISHBEIN M, 1972, BEHAVIORAL SCIENCE F