THE ADVERTISING BUDGETING PRACTICES OF INDUSTRIAL MARKETERS

被引：19

作者：

BLASKO, VJ ^{[1
]}

PATTI, CH ^{[1
]}

机构：

[1] UNIV DENVER,COLL BUSINESS ADM,DENVER,CO 80210

来源：

关键词：

D O I：

10.2307/1251515

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：104 / 110

页数：7

共 20 条

[1]

*AD LITTL INC, 1971, EV 1100 RES STUD EFF

[2]

ALEXANDER RS, 1963, MARKETING DEFINITION

[3]

*AM BUS PRESS INC, 1969, US STEEL HARN STUD I

[4]

AUGUSTINE AJS, 1975, J ADVERTISING RES, V15, P11

[5]

BRUNING JL, 1968, COMPUTATIONAL HDB ST

[6]

Dunn S.W., 1982, ADVERTISING ITS ROLE

FARRIS, PW ;

BUZZELL, RD .

[8]

GILSON C, 1980, ADVERTISING CONCEPTS

[9]

HARDING M, 1968, IND MARKETING, V53, P58

[10]

KING H, 1982, ADVERTISING AGE, V53, pM10