BECOMING A CONSUMER SOCIETY - A LONGITUDINAL AND CROSS-CULTURAL CONTENT-ANALYSIS OF PRINT ADS FROM HONG-KONG, THE PEOPLES-REPUBLIC OF CHINA, AND TAIWAN

被引:259
作者
TSE, DK
BELK, RW
ZHOU, N
机构
[1] UNIV UTAH, GRAD SCH BUSINESS, SALT LAKE CITY, UT 84112 USA
[2] ACADIA UNIV, FRED C MANNING SCH BUSINESS ADM, WOLFVILLE B0P 1X0, NS, CANADA
关键词
D O I
10.1086/209185
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:457 / 472
页数:16
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