WHO REMEMBERS BEST - INDIVIDUAL-DIFFERENCES IN MEMORY FOR EVENTS THAT OCCURRED IN A SCIENCE MUSEUM

Individual differences in memory and suggestibility were assessed in an experiment involving 1989 people who attended the Exploratorium, a science museum located in San Francisco. Subjects watched a brief film clip of an assault and later answered questions about it. Approximately half received misinformation about some critical items. Four demographic variables (gender, educational level, age, and occupation) were examined to determine their impact on memory performance. The principle of discrepancy detection predicts that, compared to individuals with a good memory, people who have poor memory to begin with will be relatively suggestible (that is susceptible to misinformation). Some of our findings were consistent with this principle. For example, children (5-10 years) and elderly (over 65) were relatively inaccurate and also relatively suggestible. Other findings were not consistent with the principle, for example the finding that artists and architects were relatively accurate, but they were also highly suggestible.