Thromboxane A(2)(TXA(2)) and angiotensin II (Ang II) stimulate vascular smooth muscle hypertrophy by upregulating endogenous synthesis of basic fibroblast growth factor (bFGF). Because mitogenic phorbol esters can also stimulate bFGF formation, we investigated the role of protein kinase C (PKC) in vascular smooth muscle cell (VSMC) bFGF formation and hypertrophy. Preliminary characterization of PKC isoform expression in VSMC by use of polymerase chain reaction identified PKC alpha, delta, epsilon, and zeta. Western analysis confirmed the presence of these isoforms in cultured VSMC lines and demonstrated downregulation of PKC alpha, delta, and epsilon by phorbol 12-myristate 13-acetate (PMA) but not TXA(2) or Ang II. PKC activation with 100 nmol/L PMA stimulated VSMC mitogenesis measured as incorporation of [H-3]leucine and [H-3]thymidine and increased cell number. Like TXA(2) and Ang II, PMA increased endogenous VSMC bFGF in a time-dependent manner, whereas an inactive phorbol ester had no such effect. Addition of an antisense oligodeoxynucleotide against bFGF prevented PMA-stimulated bFGF expression and inhibited PMA-stimulated growth, suggesting that bFGF synthesis is necessary for VSMC growth stimulated by PMA. To clarify the role of PKC in vasoconstrictor-stimulated VSMC production of bFGF and hypertrophy, PKC was downregulated by prolonged exposure to PMA or was inhibited with calphostin C or staurosporine before the addition of TXA(2) or Ang II. PKC inhibition prevented TXA(2)-stimulated and Ang II-stimulated VSMC hypertrophy without attenuating the observed increase in bFGF expression. Furthermore, PKC inhibition with calphostin C inhibited VSMC mitogenesis stimulated by exogenous bFGF. These results indicate that activation of PKC alpha, delta, or epsilon is necessary to transduce TXA(2)-stimulated and Ang II-stimulated VSMC hypertrophy at a point in the cell-signaling pathway distal to synthesis of endogenous bFGF. In contrast, TXA(2) and Ang II upregulate bFGF during VSMC growth via a mechanism distinct from PKC activation. Finally, increased endogenous expression of bFGF or exposure to exogenous bFGF is not sufficient to stimulate VSMC growth in the absence of PKC activation.