NON-SAMPLING VS SAMPLING ERRORS IN SURVEY-RESEARCH

被引：72

作者：

ASSAEL, H

KEON, J

机构：

来源：

关键词：

D O I：

10.2307/3203346

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：114 / 123

页数：10

共 27 条

[1] ANDERSON R, 1977, UNPUB TOTAL SURVEY E
[2] ESTIMATING NONRESPONSE BIAS IN MAIL SURVEYS
ARMSTRONG, JS
OVERTON, TS
[J]. JOURNAL OF MARKETING RESEARCH, 1977, 14 (03) : 396 - 402
[3] Bradburn NM., 1979, IMPROVING INTERVIEW
[4] EVALUATION OF TOTAL SURVEY ERROR
BROWN, RV
[J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (02) : 117 - 127
[5] STRIVING FOR RESPONSE ACCURACY - EXPERIMENTS IN NEW INTERVIEWING TECHNIQUES
CANNELL, CF
OKSENBERG, L
CONVERSE, JM
[J]. JOURNAL OF MARKETING RESEARCH, 1977, 14 (03) : 306 - 315
[6] Dillman D.A., 1978, MAIL TELEPHONE SURVE
[7] DUTKA S, 1976, MODERN MARKETING SER, V12
[8] FERBER R, 1953, J AM STATISTICAL ASS, V50, P788
[9] Filion F. L., 1975, PUBLIC OPIN QUART, V39, P482
[10] ADVANCE LETTER IN MAIL SURVEYS
FORD, NM
[J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (02) : 202 - 204