1ST IMPRESSIONS OF THE SYMBOLIC MEANINGS CONNOTED BY RECEPTION AREA DESIGN

被引：27

作者：

ORNSTEIN, S

机构：

来源：

ENVIRONMENT AND BEHAVIOR | 1992年 / 24卷 / 01期

关键词：

D O I：

10.1177/0013916592241004

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

A study was conducted in which 38 undergraduate students and 64 executives were shown photographs of eight different companies' reception areas. Subjects responded to each photograph by completing 12 bipolar adjective scales indicating their impressions of these companies. Factor analyses of their responses revealed two dimensions underlying these judgments: consideration and control. ANOVAs revealed that subjects formed different impressions of consideration and control across the eight firms pictured. Design and conceptual implications are discussed.

引用

页码：85 / 110

页数：26

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