THE INFLUENCE OF BACKGROUND MUSIC ON THE BEHAVIOR OF RESTAURANT PATRONS

被引:438
作者
MILLIMAN, RE
机构
关键词
D O I
10.1086/209068
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:286 / 289
页数:4
相关论文
共 9 条
[1]  
Bernard H, 1982, CORNELL HOTEL REST A, V23, P35, DOI DOI 10.1177/001088048202300107
[2]  
BURLESON GL, 1979, UNPUB RETAILER CONSU
[3]  
DONOVAN RJ, 1982, J RETAILING, V58, P34
[4]  
KOTLER P, 1974, J RETAILING, V49, P48
[5]  
Mehrabian A., 1980, BASIC DIMENSIONS GEN, DOI DOI 10.1145/2901739.2901752
[6]  
Mehrabian A., 1974, APPROACH ENV PSYCHOL
[7]   USING BACKGROUND MUSIC TO AFFECT THE BEHAVIOR OF SUPERMARKET SHOPPERS [J].
MILLIMAN, RE .
JOURNAL OF MARKETING, 1982, 46 (03) :86-91
[8]  
RUSSELL JA, 1980, J PERS SOC PSYCHOL, V38, P311
[9]   AROUSAL HYPOTHESIS AND EFFECTS OF MUSIC ON PURCHASING BEHAVIOR [J].
SMITH, PC ;
CURNOW, R .
JOURNAL OF APPLIED PSYCHOLOGY, 1966, 50 (03) :255-+