BUSINESS DEFINITION AND PERFORMANCE

被引：51

作者：

FRAZIER, GL ^{[1
]}

HOWELL, RD ^{[1
]}

机构：

[1] TEXAS TECH UNIV,COLL BUSINESS ADM,LUBBOCK,TX 79409

来源：

关键词：

D O I：

10.2307/1251493

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：59 / 67

页数：9

共 23 条

[1]

Abell D.F., 1980, DEFINING BUSINESS ST

[2]

Abell D.F., 1979, STRATEGIC MARKETING

[3]

Aldrich H, 1979, ORG ENV

[4]

Bain J.S., 1972, ESSAYS PRICE THEORY

BASS, FM ;

CATTIN, P ;

WITTINK, DR .

[6]

BASS FM, 1977, STRATEGY STRUCTURE E

[7]

BUZZELL RD, 1975, HARVARD BUS REV, V53, P97

[8]

BUZZELL RD, 1979, NOTE MARKET DEFINITI

[9]

CRAVENS D, 1983, STRATEGIC MARKETING

[10] CUSTOMER-ORIENTED APPROACHES TO IDENTIFYING PRODUCT-MARKETS [J].

DAY, GS ;

SHOCKER, AD ;

SRIVASTAVA, RK .