TRENDS IN INTERNATIONAL-BUSINESS RESEARCH 25 YEARS LATER

International business (IB) research has made enormous strides in the quarter century since JIBS was inaugurated. This article reflects upon the development of IB research during that period. It first reviews the findings and recommendations of a comprehensive survey of the embryonic field of IB research, conducted twenty-five years ago. Several early trends identified then are discussed: the astonishing acceleration in the pace of IB research; the broadening of research activity across a greater range of functional areas; and an expanding geographic base of research outside of North America, especially in Europe. We then discuss the evolution of IB research since that formative period: growing breadth and diversity; greater methodological sophistication; a move toward research transcending traditional functional boundaries; development of new research areas such as management information systems and international coalitions and alliances; research on the phenomenon of transnational firms as complete systems; and the continued broadening of the geographic base of research. Emerging research areas such as international entrepreneurship and small business, and the greening of business, are identified. The article concludes with calls for more research collaboration across national boundaries, and for greater synthesis of research into broader, more integrative frameworks.