GENDER, LANGUAGE, AND INFLUENCE

Mixed- and same-sex dyads were observed to examine effects of gender composition on language and of language on gender differences in influence. Ss discussed a topic on which they disagreed. Women were more tentative than men, but only in mixed-sex dyads. Women who spoke tentatively were more influential with men and less influential with women. Language had no effect on how influential men were. In a second study, 120 Ss listened to an audiotape of identical persuasive messages presented either by a man or a woman, half of whom spoke tentatively. Female speakers who spoke tentatively were more influential with male Ss and less influential with female Ss than those who spoke assertively. Male speakers were equally influential in each condition.