Quality Enhancing the Continued Use of E-Government Web Sites: Evidence from E-Citizens of Thailand

This study empirically examines Web site quality toward the enhancement of the continued use of e-government Web sites by citizens. The web site quality under examination includes three main aspects, which are information quality, system quality, and service quality. The participants were 614 country-wide e-citizens of Thailand. The data were collected by means of a web-based survey and analyzed by using multiple regression analysis. The findings revealed that the three quality aspects enhanced the continued use of egovernment Web sites, with system quality providing the greatest enhancement, followed by service quality and information quality.