THE IMPACT OF TELEVISION ADVERTISING - LEARNING WITHOUT INVOLVEMENT

被引：725

作者：

KRUGMAN, HE

机构：

来源：

关键词：

D O I：

10.1086/267335

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：349 / 356

页数：8

共 14 条

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