CONSUMER PREFERENCE FORMATION AND PIONEERING ADVANTAGE

被引：546

作者：

CARPENTER, GS ^{[1
]}

NAKAMOTO, K ^{[1
]}

机构：

[1] UNIV ARIZONA,KARL ELLER GRAD SCH MANAGEMENT,TUCSON,AZ 85721

来源：

JOURNAL OF MARKETING RESEARCH | 1989年 / 26卷 / 03期

关键词：

D O I：

10.2307/3172901

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：285 / 298

页数：14

共 35 条

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