4 SUBTLE SINS IN MARKETING RESEARCH

被引：19

作者：

MARTILLA, JA

CARVEY, DW

机构：

[1] WESTERN MANAGEMENT CORP,PORTLAND,OR 97400

[2] PACIFIC LUTHERAN UNIV,SCH BUSINESS ADM,TACOMA,WA

来源：

关键词：

D O I：

10.2307/1250797

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：8 / 15

页数：8

共 14 条

[1]

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[2]

BROWN LO, 1969, MARKETING RESEARCH A, P278

[3] JUST HOW CREDIBLE ARE YOUR MARKET ESTIMATES [J].

BROWN, RV .

[4] EVALUATION OF TOTAL SURVEY ERROR [J].

BROWN, RV .

[5]

BROWN RV, 1969, CREDIBILITY ESTIMATE

[6]

FERBER R, 1949, MARKET RESEARCH, P122

[7]

GREEN PE, 1970, RESEARCH MARKETING D, P23

[8] FALSE CRITERIA OF CAUSALITY IN DELINQUENCY RESEARCH [J].

HIRSCHI, T ;

SELVIN, HC .

[9]

HYMAN HH, 1955, SURVEY DESIGN ANALYS, P178

[10]

LABOVITZ S, 1971, INTRO SOCIAL RESEARC, P3