THE CORPORATE INTERVIEW AS A RESEARCH METHOD IN ECONOMIC-GEOGRAPHY

The open-ended corporate interview as a qualitative research method is proposed as a valuable component of an evidentiary strategy in economic geography. It is argued to be more sensitive than other survey methods to historical, institutional, and strategic complexity. The corporate interview method is particularly appropriate in periods of economic and social change that challenge traditional analytical categories and theoretical principles. Some problems inherent to the method, and strategies for minimizing their impact on the research project, are described. © 1991 by Association of American Geographers.