COMPETITOR TECHNOLOGY INTELLIGENCE IN GERMAN COMPANIES

被引：59

作者：

BROCKHOFF, K

机构：

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1991年 / 20卷 / 02期

关键词：

D O I：

10.1016/0019-8501(91)90027-D

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Information about competitors can hold great promise for improving innovation management. In this paper technological information about competitors is set into a framework of information systems on external data. It is then argued that while information collection and information use are decentralized the analysis of the information collected should be centralized. If intelligence on competitors is institutionalized, it serves to increase warning times before the introduction of innovations by competitors. This article studies the practice of analyzing competitors' technology by German companies. © 1991.

引用

页码：91 / 98

页数：8

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