AN EXPERIMENTAL INVESTIGATION INTO CROSS-NATIONAL MAIL SURVEY RESPONSE RATES

被引：35

作者：

JOBBER, D ^{[1
]}

SAUNDERS, J ^{[1
]}

机构：

[1] LOUGHBOROUGH UNIV TECHNOL,MKT,LOUGHBOROUGH LE11 3TU,LEICS,ENGLAND

来源：

关键词：

D O I：

10.1057/palgrave.jibs.8490386

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：483 / 489

页数：7

共 24 条

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