SOME INITIAL STEPS TOWARD IMPROVING THE MEASUREMENT OF ETHICAL EVALUATIONS OF MARKETING ACTIVITIES

被引：256

作者：

REIDENBACH, RE ^{[1
]}

ROBIN, DP ^{[1
]}

机构：

[1] LOUISIANA TECH UNIV, COLL BUSINESS, RUSTON, LA 71270 USA

来源：

关键词：

D O I：

10.1007/BF00383050

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：871 / 879

页数：9

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