JUST TOURISM - AN ETHICAL FRAMEWORK

This paper proposes an ethical framework for tourism services delivery. It makes a distinction between a paradigmatic ethic and an operational code of ethics, and offers a perspective on the evolution of ethics in general and of tourism ethics in particular. A brief review of extant literature on the subject suggests five general categories of literature that deal with ethical issues in tourism: issues related to ecological impacts, marketing, sustainable development, humanistic and social concerns, and education. Since tourism educational materials do not appear to deal adequately with ethnical issues, the paper proposes a paradigm and discusses the issue of infusing ethics into tourism education.