ATTRIBUTION THEORY AND ADVERTIZER CREDIBILITY - COMMENTS

被引:19
作者
HANSEN, RA [1 ]
SCOTT, CA [1 ]
机构
[1] OHIO STATE UNIV,COLUMBUS,OH 43210
关键词
D O I
10.2307/3150858
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:193 / 197
页数:5
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