RELATIONSHIP OF ACTUAL AND PREDICTED SALES AND PROFITS IN NEW-PRODUCT INTRODUCTIONS

被引：24

作者：

TULL, DS ^{[1
]}

机构：

[1] CALIF STATE UNIV FULLERTON,SCH BUSINESS ADM,FULLERTON,CA

来源：

关键词：

D O I：

10.1086/294974

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：233 / 250

页数：18

相关论文

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