CUSTOMER IMPULSE PURCHASING BEHAVIOR

[1] ALDERSON W, 1957, MARKETING BEHAVIOR E

[2] [Anonymous], 1965, CONSUMER BUYING HABI

[3] STUDYING CUSTOMER BEHAVIOR IN RETAIL STORES [J]. JOURNAL OF MARKETING, 1951, 16 (02) : 172 - 178

[4] Banks S., 1965, EXPT MARKETING

[5] MOTIVATION, COGNITION, LEARNING - BASIC FACTORS IN CONSUMER-BEHAVIOR [J]. JOURNAL OF MARKETING, 1958, 22 (03) : 282 - 289

[6] Brim OG, 1962, PERSONALITY DECISION

[7] RELATIVE IMPORTANCE OF IMPULSE-BUYING IN RETAI L STORES [J]. JOURNAL OF MARKETING, 1950, 15 (01) : 66 - 70

[8] THE RESPONSIVENESS OF FOOD SALES TO SHELF SPACE CHANGES IN SUPERMARKETS [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (02) : 63 - 67

[9] French J. W., 1953, DESCRIPTION PERSONAL

[10] HAWKINS S, 1962, J MARKETING, V26, P59

[1] ALDERSON W, 1957, MARKETING BEHAVIOR E

[2] [Anonymous], 1965, CONSUMER BUYING HABI

[3] STUDYING CUSTOMER BEHAVIOR IN RETAIL STORES [J]. JOURNAL OF MARKETING, 1951, 16 (02) : 172 - 178

[4] Banks S., 1965, EXPT MARKETING

[5] MOTIVATION, COGNITION, LEARNING - BASIC FACTORS IN CONSUMER-BEHAVIOR [J]. JOURNAL OF MARKETING, 1958, 22 (03) : 282 - 289

[6] Brim OG, 1962, PERSONALITY DECISION

[7] RELATIVE IMPORTANCE OF IMPULSE-BUYING IN RETAI L STORES [J]. JOURNAL OF MARKETING, 1950, 15 (01) : 66 - 70

[8] THE RESPONSIVENESS OF FOOD SALES TO SHELF SPACE CHANGES IN SUPERMARKETS [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (02) : 63 - 67

[9] French J. W., 1953, DESCRIPTION PERSONAL

[10] HAWKINS S, 1962, J MARKETING, V26, P59