REFERENTIAL CODING AND ATTENTION-SHIFTING ACCOUNTS OF THE SIMON EFFECT

Stoffer (1991) and Umilta and Nicoletti (1992) have proposed an attention-shifting account of the Simon effect. However, Hommel (1993) has presented evidence suggesting that the effect can be explained in terms of referential coding, without invoking attentional shifts. Five experiments are reported here, whose primary purpose is to test implications of the referential-coding account. All of the experiments compared conditions in which a noise stimulus was presented in the position opposite the target stimulus with conditions in which it was not. Contrary to the referential-coding account, (a) the basic Simon effect was larger without a fixation point to serve as a referent than with one; (b) the noise stimulus increased the magnitude of the Simon effect when a fixation point was used, but not when there was no fixation point; and (c) the magnitude of the Simon effect obtained in the presence of a noise stimulus was reduced substantially when the noise and the target (and, if present, the fixation point) were in different colors. The results, although counter to predictions of the referential-coding account, can be accommodated by the attention-shifting account if it is assumed that a fixation point provides an anchor that minimizes attention shifts.