PARTIAL COMPATIBILITY AND SUPPORTING SERVICES

被引:30
作者
CHOU, CF
SHY, O
机构
[1] TEL AVIV UNIV,DEPT ECON,IL-69978 TEL AVIV,ISRAEL
[2] SUNY,ALBANY,NY 12222
关键词
D O I
10.1016/0165-1765(93)90196-J
中图分类号
F [经济];
学科分类号
02 ;
摘要
We propose an environment for defining and modelling the concept of partial compatibility in an industry producing differentiated brands that are supported by brand-specific supporting services. We analyze the effects of increasing a brand's degree of compatibility with the supporting services of the competing brand on firms' market shares and the variety of brand-specific supporting services.
引用
收藏
页码:193 / 197
页数:5
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