CONSUMER RESPONSE TO PROMOTIONAL DEALS

被引：77

作者：

COTTON, BC ^{[1
]}

BABB, EM ^{[1
]}

机构：

[1] PURDUE UNIV,SCH AGR,W LAFAYETTE,IN 47907

来源：

关键词：

D O I：

10.2307/1250544

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：109 / 113

页数：5

共 8 条

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BETTMAN, JR
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[2] INFORMATION PROCESSING MODELS OF CONSUMER BEHAVIOR
BETTMAN, JR
[J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (03) : 370 - 376
[3] BOEHM WT, 1975, 75 IND AGR EXP STAT
[4] BOYD HW, 1960, EVALUATION CONTINUOU
[5] HENDERSON PL, 1976, 322 US DEP AGR EC RE
[6] STROM L, 1972, 9TH P NAT S DAIR MAR
[7] VIDALE ML, 1961, MATH MODES METHODS M, P363
[8] WAUGH FV, 1959, J FARM EC, V4, P364