AN OPERATIONS-RESEARCH STUDY OF SALES RESPONSE TO ADVERTISING

被引：358

作者：

VIDALE, ML

WOLFE, HB

机构：

来源：

关键词：

D O I：

10.1287/opre.5.3.370

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：370 / 381

页数：12

共 6 条

[1] A STUDY OF SALES OPERATIONS
BROWN, AA
HULSWIT, FT
KETTELLE, JD
[J]. OPERATIONS RESEARCH, 1956, 4 (03) : 296 - 308
[2] DORFMAN R, 1954, AM ECON REV, V44, P5
[3] KOOPMAN BO, 1953, OPER RES, V1, P52
[4] LEVINSON HC, 1953, OPER RES, V1, P220
[5] MAGEE J, 1953, OPER RES, V1, P64
[6] MULTIPLE FACTOR BREAK-EVEN ANALYSIS - THE APPLICATION OF OPERATIONS-RESEARCH TECHNIQUES TO A BASIC PROBLEM OF MANAGEMENT PLANNING AND CONTROL
WEINBERG, RS
[J]. OPERATIONS RESEARCH, 1956, 4 (02) : 152 - 186