PERSONALITY CORRELATES OF INNOVATIVE BUYING BEHAVIOR

被引：7

作者：

BRUCE, GD ^{[1
]}

WITT, RE ^{[1
]}

机构：

[1] UNIV TEXAS,AUSTIN,TX

来源：

关键词：

D O I：

10.2307/3150120

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：259 / 260

页数：2

共 8 条

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[2] DRAPER NR, 1968, APPLIED REGRESSION A
[3] SOCIAL PSYCHOLOGICAL CHARACTERISTICS OF INNOVATORS
LOY, JW
[J]. AMERICAN SOCIOLOGICAL REVIEW, 1969, 34 (01) : 73 - 82
[4] INTERPRETATION OF DISCRIMINANT ANALYSIS
MORRISON, DG
[J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (02) : 156 - 163
[5] PERSONALITY CORRELATES OF OPINION LEADERSHIP AND INNOVATIVE BUYING BEHAVIOR
ROBERTSON, TS
MYERS, JH
[J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (02) : 164 - 168
[6] Rogers EM., 2003, DIFFUSION INNOVATION, V5
[7] Rulon PJ, 1951, HARVARD EDUC REV, V21, P80
[8] Veldman DJ, 1967, FORTRAN PROGRAMMING