共 2 条
[1]
Mercer A., 1991, IMPLEMENTABLE MARKET
SALES EFFECTS OF DEPOT LOCATIONS
被引：4
作者：
BAUNACK, B
MERCER, A
NAPP, A
机构：
[1] UNIV LANCASTER,SCH MANAGEMENT,LANCASTER LA1 4YL,ENGLAND
[2] RHEIN WESTPAL TH AACHEN,D-52062 AACHEN,GERMANY
[3] WELLCOME FDN LTD,DARTFORD,ENGLAND
关键词：
LOCATION;
FALL-OFF;
COMPETITIVE ATTRACTIVENESS;
CONSTRUCTION INDUSTRY;
D O I：
10.1016/0377-2217(94)00254-A
中图分类号：
C93 [管理学];
学科分类号：
12 ;
1201 ;
1202 ;
120202 ;
摘要：
A study in Germany for a firm supplying the construction industry has demonstrated how market share falls-off with both travel time and distance from the warehouse and is affected by the perceived attractiveness of competitors. The product range, type of warehouse and whether a warehouse is situated in the former East or West Germany are factors not previously considered explicitly. The gravity model has been successfully modified because it became apparent that competitors do not have the same fall-off parameters as the company studied but insufficient data were available to estimate the individual values.
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页码：474 / 478
页数：5
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