THE MARKETING CHALLENGE - TOWARDS BEING PROFITABLE AND SOCIALLY RESPONSIBLE

被引：56

作者：

ABRATT, R ^{[1
]}

SACKS, D ^{[1
]}

机构：

[1] HARVARD UNIV,CAMBRIDGE,MA 02138

来源：

关键词：

D O I：

10.1007/BF00382596

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：497 / 507

页数：11

共 41 条

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