COMPETITIVE ADVANTAGES AND MULTINATIONAL-ENTERPRISES IN LATIN-AMERICA

被引：6

作者：

GROSSE, R

机构：

[1] University of Miami, International Business and Banking Institute, Coral Gables, FL 33124

来源：

JOURNAL OF BUSINESS RESEARCH | 1992年 / 25卷 / 01期

关键词：

D O I：

10.1016/0148-2963(92)90003-T

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article examines the competitive strengths of large, U.S.-based multinational firms in Latin American business. The literatures in business strategy and international business have conceptualized a number of competitive advantages that enable firms to outcompete their rivals. This paper draws on the theoretical literature for suggestions of specific areas of competitive advantage and then tests to see if these advantages apply in the Latin American context.

引用

页码：27 / 42

页数：16

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