SELECTION OF AN EFFECTIVE CHANNEL CONTROL MIX

被引：78

作者：

ETGAR, M

机构：

来源：

关键词：

D O I：

10.2307/1250534

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：53 / 58

页数：6

共 14 条

[1]

Beier F. J., 1969, DISTRIBUTION CHANNEL

[2]

BOWERSOX DJ, 1970, VERTICAL MARKETING S, P52

[3] POWER-DEPENDENCE RELATIONS [J].

EMERSON, RM .

ETGAR, M .

ETGAR, M .

[6]

GRABNER JR, 1969, DISTRIBUTION CHANNEL, P227

[7] POWER IN A CHANNEL OF DISTRIBUTION - SOURCES AND CONSEQUENCES [J].

HUNT, SD ;

NEVIN, JR .

LITTLE, RW .

[9] SOURCES OF POWER - THEIR IMPACT ON INTRA-CHANNEL CONFLICT [J].

LUSCH, RF .

[10] CONCEPT OF POWER - CRITICAL DEFENCE [J].

MARTIN, R .